A team of mobile advertising Google has partnered with advertising agency Jung von Matt Stockholm to develop an application of social location to be tested in Mobile World Congress held in Barcelona 14 to 17 February.
The new application called The Heat MWC app from Google allow real-time view of a heat map of La Fira and the City of Barcelona and know which sites are concentrated more visitors. Filters also allows countries to know where they are located some of the delegations attending the congress. The exchange of contacts may be made only by playing the motive for the person to whom you want added to the agenda.
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