Excellent information on the first day of WebCongress - Barcelona - Barcelona first day of Congress and I have to say it was very interesting. In all the conferences have discussed the trend of corporate social networks, improvement of various communication processes that take place to share information through group work, friendship and business in the company and make a common project forward. These processes also have tools
Smart Business, CRM
and direct interaction with our customers through the Web and Social Networks. We are getting closer to having all information in the Cloud (cloud) and assume there are more security policies of data that sometimes we create mistrust (
Lodpo ).
Many of the lectures are based on the development of videos as marketing tools and distribution information (integration of online content).
Walt Disney develops its contents to attract large number of Targets, which are few. From children to adults and the people where the contents of its various productions are released are transferred to different brands through games or contests to attract customers, generate social networks have the largest increase Web traffic which will increase your sales. The contents of web advertising videos are also a good tool to attract your customers often expect to see advertising that leaves before seeing our video.
Barcelona City Council was present and explained the agreement reached with Cisco Multinational
to turn Barcelona into a reference for future cities, within the model
Smart City Urban Development.
The company
Innovae Vision was one of the conferences that surprised me most though I have read about
geographical augmented reality . But it was very interesting to see how marketing works the same (augmented reality). Go to a store to try on a dress or a pair of glasses, change the color, find the model you like just to be in front of a screen was pretty funny.
Augmented Reality in Google Earth Today I wondered today Is it over the telephone operators?. The company Verbio
talked about the speech recognition while he showed some examples where a machine recognize your voice and automatically responded to our questions by filling out a form in real time.
Black Berry spoke of the great number of applications being made for mobile. A new way of life as e-books, digital disconnect (recognition of our everyday spaces), digital tags, health applications, and electronic profiles of companies like
Hunch and Gravity studying our tastes through social networks (take consumer profiles through the web).
also participated YouTube that showed the potential of their videos on the web and marketing processes on the web. The following videos are two examples:
This is an Indian who used YouTube to advertise their work as a taxi driver in India, sells a little and leave your data as a Phone numbers and e-mail being the number of visits 36009.
The following video is interactive and at the end you will leave two options: shoot the bear or not to shoot, if you select one of the two options you can follow the story and interact with video and writing to want to to make the bear being the number of visits by 15406444, an excellent figure for a marketing campaign.
comes loaded with a new generation phones, tablets, connectivity and distribution much faster and to convey new information. I think it is necessary to find the right tools to sell and display our products through new technologies such as video, voice, games, contests, augmented reality, social networks and new programs that allow you to view our product profile and the location
. Be innovative Web companies that take all the potential markets that come upon us.
